And what is your story?
This is one of my most favorite questions to ask people. Not only is it an open-ended question, but it more often than not gets the person to really tell me something that isn’t just surface level fluff.
So often we may get bogged down with trying to keep up and maintain every single thing that is associated with being an independent artist that we forget in integral aspect to our real reason for pursuing our passion… to create & connect. In the midst of posting to IG, livestreaming on YouTube, taking pictures of yourself being creative, making some poll on Twitter to generate engagement, and on and on and on – you forget that the main thing folks want from you is just you. But again, we’re all so busy trying to make sure all the plates are spinning that we forget the small detail of not having enough hands to spin all the plates with.
Your fans want to know what’s your story. Meaning, what makes you do what you do? Have you ever had your soul beat up by an unforeseen event? Why do you have that lisp and how have you made it not be a hurdle in pursuing your artistry, or do you still consider it a hurdle? These are some of the things that people actually want from an artist, not just another foodie picture on IG (unless of course you are a foodie in which case having lots of food-related pictures is part of your story).
If I for example mention that one of the reasons I make beats like this one is because I went to private school as a child and was exposed to a lot of liturgical music, then it would start to add to my ‘narrative’ as far as what comprises some of my influences as a beatmaker/producer. That little extra detail alone now begins to add another shade to the mosaic that comprises Duplicuts. Now other connections can begin to unfold based on that one detail and you can see how it’ll lead to other things and perhaps even further exploration.
So while I’m not saying don’t post your foodie pics, just remember that your fans want to know your story over everything else.
The Muse SUCKS!!!
Creativity can often times feel like it’s fleeting, randomly assigned, and not always conducive to a person’s time table. Or is it?
Much to the dismay of what many think of as artistry & inspiration, endeavors in the sciences for example have always benefited and arguably wouldn’t exist without the innovation and creativity of scientists, engineers and mathematicians. In an effort to better access the “mojo” behind creativity, some things that I’ve done are operate on a set Monday – Friday schedule for when I go about my music endeavors.
Now yes, from time to time I will stray from this as it isn’t entirely set in stone. But that’s where the flexibility aspect of the formula comes in. The above-referenced template is just that, a guide by which to structure my time by. If I find myself mentally wandering off, I have the template to refer to and snap me back into my workflow. But since that framework already exists, I can afford then to be flexible should something unforeseen arise. And remember that this flexibility can also be part of what allows you as a creative to get into unexplored areas to tap into new energy. It’s why you’ll have people like Madonna, Justin Timberlake, Rihanna adopt an entirely new sound. Sure they may initially alienate some of their fanbase because the fans may have been expecting the sounds & themes they became accustomed to, but in the long run as artists, they are better off for exploring their artistry.
Always remember that fortune tends to favor the bold. If you’re truly bold in your creative endeavors, your reward may very well be like nothing you could’ve dreamt of. Keep chiseling on the technique to the long road of craft mastery because while you tackle your creativity upfront and head-on, you allow inspiration to sneak in through the back door.
In this era of continual connectivity, round-the-clock updates and an endless cascade of notifications the last thing most artists think about is NOT posting to social media on purpose. And that is exactly what I believe a modern day entertainment artist should do. Let me explain. If I post to social media because I don’t want people to ‘forget’ about me that’s not really coming from a creative source, it’s coming from a place of fear. And why wouldn’t I, as an artist, post something that isn’t inspired? If I decide to share something on social media then it should be something that can compel thought, inspiration, etc. because after all, that’s why artists exist. We as artists are here to help peel back layers of the untouched. Explore the spaces that are overlooked. Reintroduce ideas and topics by highlighting different aspects of what are thought to be well-known concepts. But if what I do is post, share, and broadcast out into the ether in a “look-at-me” effort and equate that with I-won’t-be-forgotten today because I shared something on social media? No. Just, no. I have to be able to post things that are not only in line with my brand and artistry but also, post things that aren’t devised purely for the sake of getting traffic, eyeballs, or clicks.
Yes, it’s challenging nowadays to stick to your brand of artistry and take the long road to ‘success’ when you could easily take the path of least resistance and just do what the crowd is doing… but then you’d just be yet another person doing what everyone is doing. And do you really want to be that?
This is a brief post going out to all the dancers/rappers/singer-songwriters who have downloaded any of my beats in the past… let’s collab!
You’ve already downloaded a beat or two from me which I am super thankful for, but it doesn’t have to stop there right? Need a version of a beat without the bassline on that hook? What about a dancehall version of this Hip hop beat you got last month? Let’s get to work and keep the energy goin’! This is not just about music, it’s about creating an environment and a community of artists thriving for the highest resolution art possible.
So if you’re down to forge phenomenal art and moments – HIT ME UP and lets WORK!
In these times of COVID-19 it’s easy to either get lost and lose focus on what your purpose is, OR, drill down even more and get hyper focused.
I know sometimes it’s easy to fall into one or several of the following ideas:
- “The market is too saturated”
- “Unless you KNOW someone, you haven’t a chance in the music industry”
- “How am I supposed to compete with the already established stars…”
If this sounds familiar, you’re not alone. But remember that at one point no one knew who Jay-Z was. As a matter of fact in the beginning, no one would even sign him to a record deal (which is how & why Roc-A-Fella records started). Russ, J. Cole, Kanye… these are ALL artists who at one point or another no one knew or even worse, dismissed without a second thought. Now yes, these artists all worked really really REALLY hard to get to where they are, but that’s the point. Without dedicated hard work, the likelihood is that nothing will pop off for you. That’s the hard truth. And for all you know, you may put in that work, and STILL feel like nothing is really poppin off. But I know I’d rather incur the battle scars on my body because I refused to not put up a fight, instead of live my life without a scratch because I chose to be a spectator the whole time just standing by on the sidelines. Sure there have been times that I’ve wondered of anyone would vibe to my beats (like this latest one), but you know what? If I don’t push forward, how will I know?
So in these times where everything seems upside down and there’s so much uncertainty… don’t give up on yourself. Instead, why don’t you bet on yourself. Now’s the time to really push through it all. Let the world know just who the F**K you are!
Stay on your grind!!!
Try to always find a way to “Turn s**t into sugar” — perspective is key
Unless you’re very familiar with the location of the image above, you wouldn’t know that I’m about 4 feet away from the water, by The Hudson River which lies between New Jersey & New York City. So you may ask why? Why would I have my mobile set-up out in the elements when I could easily be tucked away in my home studio… well, why not.
One of the things that has been crystallized for me even more so during this pandemic lockdown is embracing the ability to turn “shit into sugar”. As a creative, and especially as a Hip-hop beatmaker, my attention is always tuned into taking what is in front of me (a music sample for instance) and bending it to my will. As opposed to letting my surroundings fully impose its will onto me. That particular mindset has proven beneficial in these times when the world has imposed its will on ALL of us. So now, this current situation we’re all in together will either bring out the best in some of us because we’ve decided to adapt and morph into the version of ourselves that is best suited to deal with our environments. Or, this current situation will break some of us because we’re so unaccustomed to bending that when faced with challenging circumstances, we don’t bend but instead break.
So with the daily extra dose of time on my hands I’ve delved into musically exploring places I had always wanted to but argued I didn’t have the time for (as evidenced below by one of my recent instrumental songs that falls under the “Cinematic/Epic” genre), taking way more longer walks than usual, and yes, making beats by the water…
So until the day comes where we “return to normal”, I’ll be over here turning s**t into sugar.
What goes into my workflow when I make music? Well that mostly depends on what day of the week it is, time of day/night, etc. I generally stick to the same output process, although it can vary:
- Monday & Tuesday = create melodies, refine & polish older melodies
- Wednesday & Thursday = add drums and accompanying instruments/sounds to melodies made earlier in the week as well as sequence/arrange/mix beats
- Friday = Everything else related to music ie. create videos for uploading to IG, YouTube, FB. Write blog posts. Review any pertinent analytics. Source designers for single/album covers. Create marketing plans & review budgets for ad spending, etc.
- Saturday & Sunday = Live life!!!
Now this schedule is something that’s a framework with some wiggle room as sometimes things will come unexpectedly (and you have to come to terms with the fact that things DO and WILL come up unexpectedly), but overall it’s a schedule that seems to work for me. And the main thing is that come Monday, I already know what I have to do. Even if I wake up and I’m not “in the mood”, in those moments I treat this like a professional and just do the work. Whereas if I just do whatever it is whenever I feel like it, I would meander to & fro and at the end of the day have nothing or very little to show for my efforts.
May your skies be blue, and your beats be DIRRRRRTY!